I help brands turn AI from experiments into production lines.

I help brands create, operationalize, and scale on-brand work with AI. That means codifying the brand so AI output reads as yours, building the workflows and agents your team runs, and training the team until it runs them without me. For marketing teams specifically: AI Creative Consultant for Marketing Teams.

What is an AI creative consultant? →

Drew Brucker is an AI Creative Consultant based in Atlanta and the founder of Brainchild, an independent AI creative consultancy. He has worked with Pinterest, Meta, Limble, Neighborly, and Done+Dusted, and co-hosts Fast Hours, a weekly generative AI podcast, with Rory Flynn.

About Drew →

A studio makes the assets for you. I build the system your own team uses to make them: the brand spec, the workflows, the agents, and the training. If you need volume next week and don't want to change how your team works, hire a studio. If you want your team shipping on-brand AI work a year from now, that's the job I do.

I'm independent and tool-neutral. My client recommendations aren't tied to any AI tool company, so I pick by the job: one tool for concept exploration, another for product imagery, Claude or ChatGPT for the context layer, whatever fits where your team already works. Fast Hours has sponsors, and they're disclosed on the show.

Translate the brand into direction a model can read, fence off what the brand never generates, and run every asset through the same review gate before it ships. That's the Brand-Safe Visual Systems engagement. Step by step: How to Keep AI Images On Brand.

On-brand AI visuals that pass creative review →

Start with an inventory of what's already in use, including what people pay for out of pocket. Pick tools against two or three real, repetitive jobs and check the rights and data terms. Then write five rules: what data goes in, what ships without review, who approves, how you disclose AI use, and what the brand never generates. Full version: AI Tool Selection and Guardrails for Creative Teams.

A survey of the whole team, interviews role by role, a review of what you spend on AI tools, and a roadmap ranked by impact. At Done+Dusted that meant 26 people surveyed and 18 sessions in two days on site, and the team started running the roadmap before the report landed.

Done+Dusted case study →

Mostly I train, on your live work. Creative Team Activation embeds me with your in-house team, role by role, until they run the workflows on their own. At Neighborly that took four weeks and left eight documented workflows. When a launch needs it, I produce the work directly too. How I structure team training: AI Enablement for Creative Teams.

Neighborly case study →

Yes. Marketing Context & Agent Systems starts with a brand context file every agent reads first, then builds the agents your marketing team runs inside its own workspace. At Limble that was 25 builds in ten weeks, with eight agents and workflows live for the whole team. You own everything I build.

Limble engagement →

Most system builds run 4 to 8 weeks, and the first version is usually running inside the first two. Embedded team activation has run about four weeks. Advisory is a monthly seat. I quote a fixed fee per engagement, scoped to the outcome rather than hours.

Typical ranges →

Brands with real creative volume and an identity worth protecting. Marketing and creative teams at software companies like Limble, live entertainment producers like Done+Dusted, multi-brand operators like Neighborly, and consumer platforms like Pinterest and Meta.

Yes. I'm based in Atlanta and work remotely with teams anywhere. Assessments go best in person, so I travel for those.

Email drew@thebrainchildlab.com or use the contact form. The first call is about what you're trying to ship and whether one of the five engagements fits.

Get in touch →

I set up ownership, roles, a shared library, and a quality gate, so on-brand work runs without one specialist in the room. The full method is in How to Operationalize AI Visuals for an Enterprise Brand.