Talks on what's actually working .
I do this work every day. Then I show up and tell you what I'd do with it on Monday morning.
▸ The working topics
Visual assets at scale.
How creative teams ship 1,000+ on-brand assets a quarter without breaking the brand. Real screenshots, real workflows.
60M · 45M · 30M
Brand in the AI era.
What "on-brand" actually means when anyone can generate anything. The system underneath the asset, not the asset itself.
60M · 45M · 30M
The AI-native creative team.
How creative orgs rewire (roles, rituals, review) when AI moves from edge to default. The team comes before the tool.
45M · 30M
▸ Keynotes on AI and creativity
The Taxonomy of Taste: What AI Can and Can't Automate About Creative Judgment
"Taste is the moat" became the most repeated advice in AI creative circles. Drew Brucker helped spread it, and he's here to take most of it back. Taste splits into seven layers that automate at very different speeds, and knowing which layer you sell decides whether AI raises your value or erases it.
45M · 20M · PANEL · WORKSHOP
Disclosure Bias: How Knowing It's AI Changes What People See
Tell someone an image is AI and their two-second glance becomes a fifteen-second inspection. Same pixels. Drew Brucker named this pattern from inside enterprise creative reviews, and it explains most of the fights brands have about AI imagery. Includes the story of a real Monet that failed an AI test.
45M · 20M · PANEL · EXEC BRIEFING
▸ How it ships
▸ Booking questions
What do you speak about?
I talk about what happens after the AI demo ends, when a real team has to make the work on-brand week after week. The tools turn over every few months, so I build each talk around what holds up underneath them.
Most AI output feels average for a mechanical reason. A blank chat samples from the middle of everything the model has seen, and the work only gets distinct once your brand and your best references go in first.
Adoption is the other half, and it's where most companies stall. Leaders talk about agents while their people still can't connect the tools they use every day, so I get into finding the one internal champion and the micro wins that make the value obvious to everyone else. Once a team's moving, recurring work turns into skills that compound.
Every few months, another discipline that used to need a specialist opens up to anyone with good references and a clear goal. I cover what that means for the people who used to own that work and the teams who just got the keys. And I'm honest about the last 10 to 15% of any workflow, which takes as long as everything before it.
The examples come from client work and from what my co-host Rory Flynn and I test on Fast Hours each week.
Do you speak at marketing conferences?
Yes, and it's the audience I know best. I spent over a decade leading marketing at B2B SaaS startups, including stretches with no designer and stock photos that didn't fit the industry. AI imagery was how I built a brand library that looked custom.
Every marketing team I talk to is fielding more asset requests than its designers can cover. My talks cover how to keep up without the brand slipping. Codify what on-brand means and anyone on the team can produce it, from the content marketer to the new hire in week one.
Once campaigns and creative projects run through a system, the designers get to design again.
Can you run a workshop for our marketing team?
Yes. Before anyone opens a tool, I find out what you're trying to create and what's eating the most hours. Each person sends two or three real use cases ahead of time, and we solve them live in the tools you already pay for.
We spend the time on whichever of these you need most: creating on-brand work faster, operationalizing repeat tasks into skills and systems, scaling output without new hires, or activating the people who haven't touched AI yet with a first real win. Beginners and power users get different depths.
It can be one group session, or a few weeks of hands-on 1:1s with team sessions in between. The recordings and every skill we build stay with your team after the engagement ends.
Where are you based, and do you travel?
Metro Atlanta. I speak in person around Atlanta and travel for events across the US and abroad. Virtual keynotes and internal team sessions are bookable now.
How do I book you?
Send the date and audience size through the booking form and I'll come back with availability.