Atlanta, Georgia Vol. I · № 09 drewcbrucker.com
Practice
AI Creative Consultant for Marketing Teams
Hire for a system your team runs without you.
An AI creative consultant for marketing teams builds the system that lets your team produce on-brand visuals with AI, then trains the team to run it without the consultant.
Hire for that outcome. A deck is not the outcome. A workshop is not the outcome.
What the Work Covers
A brand spec a model can read. Prompt recipes per use case. A yes-or-no review gate. Team training on live briefs. Most builds run 4 to 8 weeks. The first version is usually running inside the first two. See How brand-safe visual systems run.
Five Questions to Ask Before You Hire
- Can my team run it without you?
- Are you tied to a tool vendor?
- Can I see the review gate?
- Who owns the system afterward?
- How long until the first version runs?
I answer yes, no, yes, you, and two weeks.
How I Work With Marketing Teams
I’m Drew Brucker, an AI Creative Consultant and founder of Brainchild. I’m independent and tool-neutral, with a decade+ in B2B SaaS before going solo in 2023. Start with the engagements page, or read more about me.
Who Should Hire Help With This
A marketing team that already uses AI tools and gets inconsistent, off-brand output.
Questions & answers
From the note aboveQ.01What does an AI creative consultant do for a marketing team?
They build the brand spec, prompt recipes, and review gate, then train the team to run them. The team owns the system when the engagement ends.
Q.02How is an AI creative consultant different from an agency?
A studio makes the assets for you. I build the system your own team uses to make them: the brand spec, the workflows, the agents, and the training. If you need volume next week and don't want to change how your team works, hire a studio. If you want your team shipping on-brand AI work a year from now, that's the job I do.
Q.03Do you work with teams outside Atlanta?
Yes. I'm based in Atlanta and work remotely with teams anywhere. Assessments go best in person, so I travel for those.
Q.04How long does it take?
Most system builds run 4 to 8 weeks, and the first version is usually running inside the first two. Embedded team activation has run about four weeks. Advisory is a monthly seat. I quote a fixed fee per engagement, scoped to the outcome rather than hours.