ENGAGEMENTS · CREATIVE TEAM ACTIVATION

AI Training & Enablement for Creative Teams.

I train in-house creative and marketing teams on AI by working on their live tickets. Creative Team Activation embeds me with your team, role by role, until the workflows are documented and the team runs them without me. At Neighborly that took four weeks and left eight workflows the team runs on its own.

LENGTHEmbedded activation runs about four weeks. Hands-on workshops can stand alone.
Get in touch
Fig. 1 Move across the weeks of an engagement. The training wheels come off. rest

Who it's for

Design teams buried in tickets
Resizes, regional versions and seasonal edits eat the week, and the team never gets to the work it was hired for.
Teams using AI a little, differently
Everyone starts from a blank prompt and the first passes keep coming back off-brand.
Leaders who want adoption that sticks
You've paid for seats and run a lunch-and-learn. Usage dropped off a month later.

What you get

How it runs

  1. 01

    Find the work

    Sit with each role and find the repetitive jobs where AI saves the most time without touching the judgment calls.

  2. 02

    Build on a live ticket

    Every workflow gets built on a real request. If it can't survive the actual work, it doesn't get documented.

  3. 03

    Document

    Write each workflow so someone who wasn't in the room can run it, and record the sessions.

  4. 04

    Step out

    The team runs the workflows on its own while I'm still around to catch what breaks.

Formats

Proof

Pinterest

Summary: Hired to train Pinterest's entire Programming & Originals content department and build the infrastructure it runs on. Every new hire now onboards through the AI course I built.

  • Seven structured trainings, backed by a documentation ecosystem built from zero.
  • A six-module AI content course covering image and video generation, used to upskill current staff and onboard new hires.
  • The team learned on live campaigns: seven-plus shipped, including the Roku series Bring My Pinterest to Life.

Read the case study

Neighborly

Summary: Four weeks embedded with the in-house creative team behind 19 home-service brands. The design team runs AI on its own now.

  • Eight workflows documented and tested on live tickets: copy changes, US-to-Canada versions, one photo into five sizes, seasonal edits, and a color-guide QA check across all 19 brands.
  • Brief assembly dropped from 15 to 60 minutes to under five minutes, at about eight requests a day.
  • A shared Notion hub with documentation, prompts, and session recordings, built to survive turnover.
  • The designer who started the month saying AI wasn't her first instinct now closes tickets with it by default.

Read the case study

Questions

Q.01Should we hire an AI consultant or get AI training for our team?

Most teams need both: training on the team's live work, with someone building the workflows alongside them. Training on generic examples fades fast, and training on your own tickets sticks.

Q.02How long does AI training for a creative team take?

Embedded activation runs about four weeks. At Neighborly that was enough to document eight workflows the team now runs on its own. A single hands-on workshop works when the team needs a starting point.

Q.03Our team is overwhelmed by AI tools. Where do we start?

Pick the two or three most repetitive jobs and ignore everything else for a month. One workflow the team uses every day beats ten tools it tried once.

Q.04Do you train on our real work?

Yes. Every session runs on a live request, with your brand and your files.

Q.05Which AI tools do you train on?

The ones that fit the job and your approved stack: ChatGPT, Claude, Midjourney, Firefly, image and video models. My recommendations aren't tied to any tool vendor.

Q.06Remote or on site?

Both work. I'm based in Atlanta and work with teams anywhere.

Read more

A few brands a year. If yours is one, reach out.

Get in touch

DREW@THEBRAINCHILDLAB.COM