VP of Marketing at LASSO
Took ARR from $1.9M to $20M in 24 months. $170M+ in marketing-sourced revenue across my SaaS years.
VOL. I · FIG. 01 ABOUT PRACTITIONER-FIRST · ANTI-HYPE
Drew Brucker · AI Creative Consultant
I turn “we should use AI” into “we do”.
I plug AI into the way your company already works, then teach your team to run it.
As seen on 
FIG. 02 · THE PATH2021 / NOW
Four years, all in on AI.
Based in Atlanta, independent since 2023. Before that, a decade+ building brand and content teams in B2B SaaS. Some clients hire me to build the system, others to make the work. Often it's both.
Generated my first AI image
Three months later I was shipping a brand identity built with it.
The first AI-integrated brand identity
Shipped LASSO's AI-integrated brand identity, the first publicly visible one for a VC-backed company. Nobody else had done it for an enterprise-facing brand that I could find.
Midjourney Mastery launches
My Midjourney course goes live. It went on to pass $100K in sales, with buyers in more than 97 countries.
AMA 4 Under 40
Named to the American Marketing Association Foundation's 4 Under 40 Emerging Leaders.
Independent. Brainchild opens.
Went out on my own and built a studio around the practice.
Landed my first AI client
A month after going independent, Brainchild signed its first AI engagement with Buddy.
Missouri State alumni feature
Missouri State's College of Business profiled me after the national honor: “From Missouri State to marketing maverick.”
First Fortune 500 client: Marriott
The world's largest hotel company. Original AI artwork for Marriott hotels, made with Indiewalls.
Winning artwork, shown in Finland
Picked as a winner for the Art for Life exhibition in Helsinki, Finland.
Fast Hours goes on air
A weekly show on the craft, taste and business of making creative work with AI, co-hosted with Rory Flynn. Now 90K+ subscribers on YouTube.
First pro sports client: the Brooklyn Nets
AI artwork for a Brooklyn Nets mural project.
My art on living-room screens
Artwork picked to run as ambient art on Amazon and Google TV screens, in living rooms around the world.
Featured in Midjourney Magazine
Featured in Issue 22 of Midjourney Magazine, the monthly print showcase of work from its global community.
First global social platform: Pinterest
One of the world's largest visual discovery platforms brought Brainchild in.
First launch of a major AI platform: Meta AI
Creative partner in the closed alpha. 120 AI videos became the platform's first showcase content.
In Lürzer's Archive
Work featured in Lürzer's Archive's first-ever AI report.
Fast Hours' first brand sponsor: Figma Weave
Figma Weave backed a deep-dive episode, the show's first brand partnership.
VHF · YR
'21 / '23Nov 2022Feb 2023Jun 2023Sep 2023Sep 2023Oct 2023Nov 2023Jan 2024May 2024Summer 2024Jul 20242024Jan 2025Sep 2025Nov 20252025Aug 2026
FIG. 03 · RECEIPTS'23 / '26
0+
Visual assets created for brands since 2023.
Every tile here is one of mine. Keep scrolling and they settle into the person who made them.
- 15+
- Brands, from Fortune 500 to seed stage
- 120
- AI videos for Meta AI's launch
- 1,500
- In the room for RealPage's AI launch
FIG. 04 · HOW I WORKTHREE RULES
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Taste is the deliverable.
A team can generate a thousand images in an afternoon, and most of them will be fine. My job is making the harder call, picking the twelve that sound like your brand and saying why. Then I write that judgment down as a bar every piece gets checked against, so it holds no matter who's at the desk that week.
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Built to run without me.
Every engagement has an end date, and I plan backward from it. Your team works next to me on live projects, and by the last few weeks they're driving while I ride along. What stays behind is the playbook and a library of recorded sessions, built for the person you hire six months after I'm gone.
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I still make the work.
I still ship work most weeks, for clients and in public on Fast Hours, where Rory and I test new models before anyone has written the tutorial. That's where the advice comes from. When I tell your team a workflow will hold up, it's because it already broke on me first, usually at a worse time than this.
Words you won't hear from me
- delve
- game-changer
- next-level
- supercharge
- seamless
- cutting-edge
- synergy
- paradigm
FIG. 05 · ON AIRPODCAST · STAGE · ROOM
BRAINCHILD
CH 01 · PODCAST
Fast Hours
A weekly generative AI podcast where Drew Brucker and Rory Flynn dig into the craft, taste, and business of making creative work with AI.
Watch the latest → CH 02 · STAGE
Keynotes
Talks for marketing and creative leaders on putting AI to work inside a brand, built on real client work and the mistakes behind it.
Book a talk → CH 03 · ROOM
Workshops
Hands-on sessions where your team works on its own briefs and leaves with a workflow they'll still be running a month later.
Creative Team Activation →FIG. 06 · VOICESCLIENTS, IN THEIR WORDS
Drew got us from zero to one on Gen AI content creation.
"He dived into the ambiguity as a welcoming starting point. He's the kind of partner you want when the work is hard and the playbook doesn't exist yet."
Nadine ZylstraGlobal Head of Programming & Original Content · Pinterest He treats this as a craft.
"One of the most grounded operators I've come across in this space: thoughtful with collaborators, generous with his thinking, and quietly disciplined in a way that's rare for a field this loud."
Nicholas NingCEO · Farpoint Drew provided us with a universe of new possibilities.
"Armed with an entire library of owned, realistic, on-brand visuals, we were able to create better content, faster."
Lisa KaganCo-Founder & CEO · Buddy FIG. 07 · WHY BRAINCHILDTHE STUDIO
LetteRs + doodLes by MiLa + ELLie, age 5
The studio has my name on the door and their handwriting on the sign.
I named the studio Brainchild in 2023, the year I went out on my own. Mila and Ellie were too little to hold a marker back then. A few years later they could, so I asked them to write the name for me, one wobbly letter at a time, and their version had more personality than any typeface I tried. It stayed. So did their doodles, which is why a pair of five-year-olds signed off on most of this site.
THE PRACTITIONER
Drew
- Makes the work, every week
- Hosts Fast Hours with Rory Flynn
- Teaches the teams who run it next
- The one you'll actually talk to
THE STUDIO
Brainchild
- Five engagements, one method
- The systems, playbooks and IP
- Atlanta, working everywhere
- One person by design, no hand-offs
REC · PAUSED
we'Re stiLL pRacticiNg ouR LiNes.
Coming soon: Mila + Ellie explain what their dad does all day.
