Drew Brucker
✐ᝰ creative/art direction for brands and agencies who
want to leverage AI in their visual storytelling.
AI Visuals
Gallery
Campaign
High West
Branding
Buddy
Campaign
Nike x WTA
Art
Human Bouquets
Campaign
Hypothetical Apparel
Art
Silent
Stories
Art
Stitched
Project
What If...
Project
Gucci x 49ers
TV SERIES
🎙️ Midjourney Fast Hours Pod
APPLE
SPOTIFY
YouTube
Midjourney Workshops
Midjourney Workshops
Marketing
LASSO
Marketing
Rubicon
TV SERIES
Dark Matter
* All images were created using AI
What If...
* All images were created using AI
What if...
Spotify had exclusive vinyl record clubs?
Tesla made a line of luxury, handcrafted horse-drawn carriages?
X had a service for sending 'tweets' as physical mail between users?
Google made physical libraries where people search through articles and books manually?
Snapchat made disposable cameras that print photos instantly, with filters applied directly to the print?
b2b Branding
Buddy
* All images were created using AI
ABOUT
Buddy is a relationship-led marketplace in the metal recycling and scrap industry. They provide end-to-end trading experience through vetting, in-app trading/negotiation, freight rates, and data analysis.
CHALLENGES
✘ Visual consistency
✘ Limited time & budget
✘ Few stock photos in niche
GOALS
Create library of custom, on-brand images that can be used across mediums
RESULTS
✔ $45k saved (annually)
✔ 38 hours saved (monthly)
✔ 0 headcount needed
"Drew provided us with a universe of new possibilities. Armed with an entire library of owned, realistic, on-brand visuals, we were able to create better content, faster. That allowed us to stand leagues apart from the competition and drive more meaningful relationships with our potential and current customers."
— Lisa Kagan, Co-Founder & CEO
$45k
(saved annually)
32hrs
(saved monthly)
∞
On-Brand Images
Marketing
LASSO
ABOUT
LASSO is vertical SaaS company that delivers an all-in-one operating system for the live event production industry. Through their platform, companies unify their event scheduling, communication, onboarding, time tracking, payroll, travel, talent sourcing, projects, and inventory.
Role
Title: VP of Marketing
Leadership: Executive Leadership Team; Led team of 5 marketers
Key Achievements
11x
ARR in 24 months
($1.8M-$19M+)
4
product launches
in six months
72%
Of Revenue was
Mktg. Sourced
Full
Web & Brand
Redesign
⌘
Named to 4 Under 40 List by AmA
93%
Team OKR
attainment
Website Before & After
Branding
"This provided us with a universe of new possibilities. Armed with an entire library of owned, realistic, on-brand visuals, we were able to create better content, faster. That allowed us to stand leagues apart from the competition and drive more meaningful relationships with our potential and current customers."
— Jess Cook, Head of Content
$34k
(saved annually)
32hrs
(saved monthly)
∞
On-Brand Images
Marketing
Rubicon
ABOUT
Rubicon (NYSE: RBT) builds technology solutions (SaaS) for waste, recycling, and fleet operations. Bringing together AI-enabled software products and expert sustainability solutions, the Company helps waste generators, private and municipal fleets, and material processors better understand, manage, and reduce waste.As a mission-driven company and B Corp, Rubicon helps its customers improve operational efficiency, unlock economic value, and deliver better environmental outcomes.
Role
Title: Head of Brand & Digital
Leadership: Led team of 6 marketers
Key Achievements
125%
increase in
inbound MQLs YoY
75%
increase in mktg. sourced revenue
60%
Of Revenue was
Mktg. Sourced
Best
Named best corp. blog (2018) by CMI
252%
increase in
organic traffic
72%
Of Revenue was
Mktg. Sourced
"Drew is an extremely thoughtful and creative marketer who can move between the technical and design aspects of marketing with confidence and conviction. He's patient and deliberate in his execution and has high expectations of the work he and his team deliver. He never rests on his laurels and is a dedicated student seeking to understand the best practices of marketing in real-time.During his time at Rubicon, his marketing leadership guided the company towards several national award recognitions including Best Corporate Blog. Drew is a team player who takes the time to mentor and is a great acquisition for any marketing team wanting to make an impact."
— Tim Lamb, VP of Marketing
AI ART SERIES
Silent Stories
* All images were created using AI
Imagine a world where silence speaks louder than words, where the quiet moments define us more than the clamorous ones."Silent Stories" is a series that captures the essence of unvoiced experiences, a visual symphony that speaks to the soul without uttering a single word. Each photograph is a frozen stanza of life's poem, enwrapped in the day's newsprint—today's headlines tomorrow's history.Each image was meticulously crafted using layers of newspaper that symbolize the layered complexity of human emotions. The subjects, shrouded in print, stand as sentinels of stories unspoken, their gaze piercing through to the observer's core.This series invites the viewer to embark on a journey of reflection, to explore the narrative behind the silence, the untold stories that lie beneath the surface of every soul.
Silent Epidemic: Overlooked Mental Health in Rural America
In the vast quiet of America’s heartland, a mental health crisis brews silently. Rural communities, often overlooked in the national conversation, face unique challenges. With only one psychiatrist for every 30,000 residents, access to mental health care is scarce. Stigma and isolation intensify the struggle for those needing support. “It’s the silence that hurts,” says a local farmer, whose family has tilled the soil for generations. Efforts are mounting to increase telehealth services, but the digital divide and lack of broadband in rural areas impede progress. Advocates push for change, but for many, help remains a whisper away.
CONTINUED ON PG. 5
Shadowed Grief: Suburban Widow’s Fight Against The Opioid Silence
In the well-manicured lawns of suburbia, a widow’s grief casts a long shadow. The opioid epidemic, a specter in this tight-knit community, claimed her husband last fall. Now, she’s speaking out against a hushed crisis, advocating for more transparent conversations about addiction and for better support systems. “We can’t keep whispering about pain,” she asserts at a town hall, calling for a collective acknowledgment of the issue. The community begins to listen, slowly turning the tide on the silence that has long surrounded substance abuse.
CONTINUED ON PG. 11
Quiet Strength: Young Domestic Abuse Survivor Reclaims Life
A young woman’s journey from victim to survivor to advocate is a testament to quiet strength. Escaping an abusive relationship, she sought refuge in a local shelter, finding solace and empowerment among peers. Her resilience blossomed into activism, leading her to establish a program for teen girls on recognizing abusive patterns.“Reclaiming my story means helping others to safely tell theirs,” she shares.Her efforts shed light on the pervasive issue, inspiring a new generation to break the cycle of violence.
CONTINUED ON PG. 11
Gagged Genius: Whistleblower’s Risky Expose On Covid-19
A virologist turned whistleblower took a perilous stand, releasing findings on Covid-19 that contradicted official narratives. Facing backlash and threats, the scientist’s exposé revealed delayed responses and dismissed warnings that could have mitigated the pandemic's impact. “I had to speak, science demands truth,” the whistleblower asserts. While the expose has sparked controversy, it has also ignited a conversation on transparency and accountability in public health crises. The virologist’s revelations continue to resonate, underscoring the crucial role of integrity in scientific discourse.
CONTINUED ON PG. 11
AI ART SERIES
Human Bouquets
* All images were created using AI
"Human Bouquets" is a collection that interprets human forms as living bouquets adorned with elements that signify the richness of everyday life.Each subject is anonymous, representing the universality of our connection while engaging viewers in a sensory dialogue that compels them to ponder the relationship.The process behind each image is a labor of love and creativity that was crafted to provoke thought and stir the soul.
b2c Branding
High West
* All images were created using AI
AI SPEC
Gucci x 49ers
* All images were created using AI
Gucci, known for its meticulous craftsmanship and avant-garde flair, exudes heritage and innovation, with classic motifs married to contemporary boldness.The 49ers franchise symbolizes determination, grit, and teamwork. Their uniforms and gear, emblazoned in the team's iconic gold and crimson hues, represent an ethos rooted in competition and achievement.Venture into a territory that unites two disparate realms—where glamour meets grit.
AI SPEC
Nike x WTA
* All images were created using AI
In a dynamic fusion of sportsmanship and style, Nike and the World Tennis Association (WTA) have launched a groundbreaking campaign: "Queens of the Court." This partnership stands as a testament to the pursuit of excellence, both in athletic achievement and in empowering female athletes worldwide.This campaign captures the essence of victory, resilience, and the relentless drive of female tennis players.At the heart, is the goal to celebrate and amplify the achievements of women in tennis. The visuals narrate stories of strength, determination, and the regal poise inherent to each player. "Queens of the Court" showcases these athletes as icons of power and grace, serving greatness on and off the court.
The stark black and white imagery in the ads commands focus on the athletes' raw intensity and timeless grace, emphasizing the enduring spirit of female tennis champions.The infusion of Nike's signature volt — reminiscent of tennis balls and Nike's dynamic sportswear — injects a burst of energy, symbolizing the electrifying impact of these athletes on the court.
This artistic choice honors the sport's heritage while heralding a vibrant future, marrying the authenticity of monochrome with the vitality of the game itself. It's a visual narrative that resonates with the strength and spirit of women in tennis, embodying their powerful presence and Nike's innovative ethos in every frame.
— Icons of power and grace
— A legacy that will resonate beyond the baseline.
AI Art Series
Stylized Realism
The style of these images blends elements of realism with a surreal, almost caricature-like exaggeration of features and expressions, which gives them a distinctive, stylized look.I describe this series style as "stylized realism" or "expressive realism," where the high fidelity to real-life textures and lighting is combined with artistic embellishments that amplify certain emotions or features.Additionally, I wanted to create an alternative reality that feels both familiar and strange.The contrast and saturation of colors, along with the dramatic lighting and expressions, give off a cinematic quality, reminiscent of film stills that capture pivotal character moments.
AI Spec Lookbook
Hypothetical
* All images were created using AI
Atlanta, Georgia
Hi, I'm Drew.
Over my career, I’ve built and transformed brands to deeply resonate in highly competitive markets.My approaches have consistently led to double-digit growth in brand engagement and advocacy, positioning brands as industry leaders.I’m a firm believe in mindshare leads to marketshare.My superpowers: Creativity, Curiosity, AI, Content, Brand, Design, Product, Innovation, Growth Mindset
3x
Marketing
Leader
⌘
4 Under 40
American Mktg. Assoc.
$130M
Mktg. Sourced
revenue driven
Series
Stitched
Gallery
* All images were created using AI
Portraits
Art
Cinematic
Fashion
Portraits
Fashion
Art
An odyssey of integration where the human form becomes a canvas for the earth's poetry, each flower a word, each arrangement a line of verse.This series is my intellectual dialogue with the viewer, an invitation to explore the layers of meaning behind each confluence of skin and petal.
CHALLENGES
✘ Visual consistency
✘ Limited time & budget
✘ Few stock photos in niche
GOALS
Create bottomless library of custom, on-brand images that can be used across mediums
RESULTS
✔ $15k saved (annually)
✔ 32 hours saved (monthly)
✔ 0 addt'l headcount needed
7M
impressions
3.7K
sales
92
Countries